I'd never been on a cruise so didn't really get it. But after going on about 6 in the last year and a half I see the appeal. It's a ton of different vacations within one trip. Everyone on board has a different experience depending on what they choose to do with their time. There are so many options that no one should go home disappointed. We tried to capture that in 30 seconds.

Timberland PRO is passionate about helping fill the worker shortage in manufacturing. Everyday people leave their jobs or change their lives to follow their passion of working with their hands. They long to make something or be part of teams that build. We wanted to tell their stories in hopes of encouraging others to follow in their footsteps.

Think about that dog or cat you love. It’s no different with horses. But, unlike dogs and cats, horses often move on to other homes. Costs or college, life happens and kids that grow up with them often have to say goodbye at some point. With no way to reconnect they lose touch forever.

In the Fall of 2020, we were asked to concept Q4 ideas to promote that Doordash was now delivering from more than just restaurants in the community. So we re-wrote the Sesame Street Neighborhood song and everyone agreed a better place to launch it was on the Super Bowl. Then we added Sesame Street characters, Bill Sherman, composer of thousands of SS songs, actor/rapper Daveed Diggs and director Michel Gondry to pull it all together. And this is the result.

We had some fun with a fruitcake that no one wanted. He got passed around the world. He was really annoying and never stopped talking so there was more incentive to re-gift him than ever.

For years, Midas had a charity programs that had nothing to do with their core business. We convinced them they needed to help people by doing what they do best. Because millions of people have transportation problems, they agreed to repair over 1,000 cars for families in need. Project Spark was born.

We executed everything from establishing a partnership with a charity car organization to finding people who need help. 

With restaurants still closing at an alarming rate during COVID-19, Doordash wanted to support them by reminding people what they would miss without them. Launched #GotMyStartChallenge where people talked about how they got their start in restaurants

The "Live richly" campaign ran for 6 years and we managed to do some amazing work for the world's largest bank.

Turns out Penske isn’t selling trucking, maintenance and logistics. They’re selling confidence. The peace-of-mind that the things you put into their trucks are going to get where they need to get when they need to get there.

Brand

Purina Feed makes food for anything other than dogs and cats. For years each species had its own products and marketing strategy. Often the Purina name was buried or missing. We brought them all together with a singular brand mission and strategy. There was a lot we could have said about their feed. But why? When the animals that eat it can say it so much better. We relaunched the brand with a renewed focus on animals and the line Animals speak louder than words.

Product/Program

There were still times when they needed to talk about their products. We created a flexible system for all of their species to be able to deliver their unique message but still keep tied to the brand message.

In response to the struggle restaurants are experiencing during the COVID-19 pandemic, we launched a campaign for Doordash encouraging people to support their local eateries that had to close their doors to eat-in diners. Briefed for this on a Tuesday and produced out of our living rooms, it ran nationally three days later during major news broadcasts.

When we found out millions of chickens drown every year in floods, we wanted to do something to help people save their flocks. Using the principles that allow docks to rise and fall with the tides, we designed chicken coops that float. And built them almost entirely out of recycled materials from Purina’s own feed tubs. Not only did we donate the floating coops to Purina customers who lost chickens to floods, we made the design available online so people could build their own. And now we’re taking what we learned and looking at how it can be adopted on a much larger, industrial scale.

In 2002 I was lucky enough to be part of the team that worked on BMW Films, the brainchild of AD David Carter, CW Joe Sweet and CDs Bruce Bildsten/David Lubars.

I helped develop a subplot film series, shot by Boiler Room director Ben Younger. Each Subplot film contained a URL or 800 number which allowed fans of the films an even deeper level of engagement. At one point an answering machine message from Clive Owen asked people to meet on a NYC street corner on a specific date. Hundreds of people showed up where items from the film where given away.

We launched FreeCreditReport.com, the consumer facing product for credit reporting giant Experian. What started out to be a hard-hitting direct response assignment turned into a pretty iconic campaign. They got extensive PR over the years. My favorite is this mention from Mick Jagger on SNL. Among the thousands of covers was this University of Georgia Opera Department's rendition.

This is some of the work that I did over the 7+ years working on the BMW account. 

Santa gets cookies on Christmas Eve. But his reindeer do most of the work. So why not give them a little something to help make it through the night? Leading up to Christmas, we enlisted his biggest fans to help feed the magical reindeer. Mall Santas handed out coupons for Purina flying feed vending machines and kids got to choose from five secret recipes. Purina actually makes reindeer feed. We just added the other stuff for fun.